Insights
How I Lost Everything Then Built an Empire – Whitney Williams
Sales is more than just closing deals, the skills and opportunities you gain can take you anywhere. Our guest on Changing the Perception of Sales this week, Whitney Williams, is living proof of that. Whitney’s career in sales began through…
Sales Leadership & Life-Changing Lessons – Brett James
Sales is more than just closing deals. It’s about resilience, adaptability, and personal growth. In this episode of Changing the Perception of Sales, we sit down with Brett James, VP of Sales at Leadoo and Sales Manago, to explore his…
Is AI Coming for Your Sales Job? – Jeremy Smith
Artificial Intelligence. In recent years, it has grown rapidly from a fun, futuristic possibility to an essential part of everyday life. AI has transformed how we generate ideas, create art, and collaborate with others. But does it have the potential…
You’re Not Scared of Cold-Calling, You’re Scared of Rejection – Jack Frimston & Zac Thompson
What’s George Michael without Andrew Ridgeley? What’s Ant without Dec? What’s Jack without Zac? This week, we had the pleasure of sitting down with both halves of the duo behind We Have a Meeting and A Sales Consultancy, Jack Frimston…
Mike Bates – Living a Life Without Limits
Who can say they’ve rowed the Atlantic Ocean solo (and been the fastest Brit to do so), served as both a Marines Commander and Covert Operations Leader, and founded the fastest-growing Brazilian Jiu-Jitsu academies in the world? Our next guest,…
Phil Putnam – Centring People in Sales Leadership
As sales leaders, it can feel natural to focus on the things you can control, such as product direction, pricing strategies, and marketing campaigns. What often feels less straightforward—but is infinitely more impactful—is empowering your people. Trying to control people,…
Neil Clough & Nicole Plinston – Surviving 10 Years in the Recruitment Industry
This episode, we welcome two very special guests in the podcast studio – Neil Clough and Nicole Plinston. Just over 10 years ago, they joined forces and founded Prime with the mission to change the perception of sales. So, what…
Hishem Azzouz – From Magaluf to Market Leader
In the first episode of season 5, Kyle has an in-person sit-down with Hishem Azzouz, the inspiring founder of Hector—a top-tier training platform for recruitment professionals. Hishem’s journey into the world of sales and recruitment is nothing short of fascinating,…
Andy Bounds – Nobody Cares About Your Update Meeting!
In the season finale of ‘Changing the Perception of Sales’, Kyle has an insightful and truly passionate conversation with sales trainer Andy Bounds. Andy, a well-known figure in the sales and communication industry, is widely regarded as “a genius whose…
Tony Morris – Finding Your “Why?”
In this episode of the ‘Changing the Perception of Sales’ podcast, Kyle sits down with Tony Morris, a leading sales trainer and international speaker, to explore his incredible journey and the personal philosophy that drives his success. Over the course…
Keir Shave – From Redundancy to Reinvention
In this episode of Changing the Perception of Sales, Kyle sits down with with Keir Shave, the Founder and CEO of Parallel Partnerships. Keir’s journey is a testament to resilience, innovation, and the power of authentic relationships in sales. On…
Adam Jones – The Worst Cold Call I Ever Received
In this episode, Kyle sits down with Adam Jones, the Chief Commercial Officer of B2W Group and a Non-Exec Director at 3THINKRS. Adam’s path to success in sales is anything but conventional. He began his career in Malawi, a far…
Royden Greaves – Where Is My Money?!
In this episode of our podcast, Royden Greaves, the founder of Jarvis, shares his unique journey. He transitioned from the world of sales to becoming an advisor in the finance sector and then creating his revolutionary pensions tool. His mission…
Sarah Brazier – The Maternity Maze: Navigating Discrimination in the Workplace
In this episode, Kyle is joined by Sarah Brazier, Co-Founder at Dimmo.AI. We delve into her viral LinkedIn post highlighting discrimination surrounding maternity policies. Sarah shares her personal journey, exploring the reasons behind such discrimination and potential solutions for fostering…
Robin Burr – Sales Therapy, Hypnosis & Achieving Consistency
In this episode, Kyle is joined by Robin Burr, a Sales Performance Trainer and Therapist at UGen Training and Consultancy. Robin shares his unique perspective on the often-overlooked psychological aspects of sales through the innovative approach of sales therapy. This…
Michaela Wain – BBC Apprentice Finalist – Life Before & After
Michaela Wain, Managing Director and Founder of Design & Build, an award-winning national online and hard copy construction magazine, joins us for another fantastic podcast episode! Michaela began in construction sales before launching her own businesses. She aims to educate…
Anna Bella – PIP to Director in Five Years
In this insightful episode of the “Changing the Perception of Sales” podcast series, Anna Bella, Director of Sales Development, joins us to share her unique perspectives and experiences that have shaped her career journey. Get ready to dive into a…
James Ski – How To Build Sales Confidence
Get ready for an insightful conversation with James Ski, CEO & Founder of Sales Confidence, on The Changing the Perception of Sales Podcast Series. James brings a wealth of experience as one of the most successful salespeople at LinkedIn, where…
Tom Lavery – How to Build Your Own SaaS Company
Tom Lavery is the Co-Founder & CEO at Jiminny, a product that not only attracts, supports and retains top talent but empowers them to fulfil their potential! Tom started his sales career at 18 but progressed to management in his…
David Bentham – Starting Your Sales Career Down Under
Few of us can say we started our sales career going door to door in Australia. And few of us know the nerve-wracking feeling of knocking on someone’s door and not knowing how they’re going to react… David Bentham, Director…
Zandra Moore – Becoming a CEO in SaaS, Whilst Tackling the Gender Agenda
Did you know only 1% of capital funding is awarded to women business owners in the UK, and only 0.1% is based in Leeds?! Well, Zandra Moore is on a mission to change that! Zandra Moore is the Co-Founder &…
Miranda Mathews – Everything Has A Cost: How To Deal With Pressure To Be Successful
Beginning your sales career selling Chocolate Almonds to now being the Managing Director of the number one booking platform in Europe for hair and beauty appointments, Treatwell is a story worth listening to! Miranda Mathews joins us on the podcast…
Marco Santa Maria – Would You Leave a 6-figure Sales Job to Travel the World?
Would you leave a 6-figure Sales Leadership role in SaaS to travel the world full-time and work remotely? Well, that’s exactly what Marco did… Born & raised in Queens, New York, Marco was introduced to sales from a young age…
Paul Cheetham-Karcz – Fear of Failure & Cultivating High Performance
This podcast is all about Sales… So did we have an Accountant on talking about high-performance sales? Paul Cheetham-Karcz, Founder and Managing Partner at Sedulo, has built and managed a successful financial consultancy firm with offices across the UK and…
Avini Miriam Cole – Unlock Your Superpower
You’ve got your Sequences, Cadences, and Structure but have you got your superpower? Avi Mirriam Cole, Global SDR Manager at Infogrid, joined us on the podcast and described how she had found, unlocked and harnessed her superpower to succeed in…
Ben Smith – From Disney on Ice to Sales Leader
Having a professional Ice Skating career and travelling worldwide with Disney On Ice must have been incredible! But to leave that life behind to chase a career in sales is a story worth listening to. Ben Smith, Senior Development Team…
Imogen Toms – What is Neurodiversity?
Immy Toms, Sales Development Programme Manager at Softcat, joins us on the podcast and speaks about her journey through the most challenging time in her life, driving for diversity and inclusion within the workplace and what she’s learnt to become…
Callum Henderson – Let’s Start By Not Calling It Sales
In this episode, we’re talking to Callum Henderson, CRO at EngageTech! We discussed his journey from BDE to CRO, top tips on becoming a successful sales leader, how to integrate sales into education and his thoughts on the importance of…
Ben Audley – Hiding Your Sexuality At Work & The Journey To CRO
We launch season 3 with Ben Audley, Chief Revenue Officer at Summize! We talked about his journey from zero experience within sales to CRO, moving his life over to America and helping to build a successful business within a short…
Charlotte Young – How One Cold Call Changed My Life
In the season finale, we were joined by Charlotte Young, Sales Development Representative at Salesloft. In this episode, we talked about how one cold call changed Charlotte’s life… Not only this, but we also talked about what makes the perfect…
Chris Scotney & Adam Williams – How To Become A Sales Leader And The Importance of Mental Health and Wellbeing In Sales
In this episode, Chris Scotney and Adam Williams from Kallidus joined us on the podcast! Chris is a clear example of the career progression on offer in sales, becoming the Head of Sales Development within just four years, and Adam…
James Rees – Harnessing The Power Of The Wolf Of Wall Street
In this episode, we’re speaking to James Rees, an Account Executive from SourceBreaker. We discussed why researching for an interview can go a long way to securing a role, harnessing the power of the Wolf of Wall Street, building the…
Charley May – What Are You Doing To Stand Out On LinkedIn?
In this episode, we’re speaking to Charley May from Globus.ai. Charley is a fully remote working Business Development Representative living it up in the sunny skies of Malaga, Spain! We discussed how to harness the power of LinkedIn by making…
Rachel Goldstone – Sales, Is It A Man’s World?
In this episode, we’re speaking to Rachel Goldstone from Cognism. Rachel is a Sales Development Representative Manager, tasked to train all the newcomers arriving at the Cognism Sales Team! We discussed why more women should be getting into sales but…
Samuel Wooldridge – How To Increase Your Earnings By 25%
In this episode, we’re speaking to Samuel Wooldridge. Sam is a highly successful Senior Business Development Manager from Leyton. We’ll be discussing the transition from Uni life into a professional environment, how to stand out from the crowd right from…
Molly McManamon – How To Book More Meetings Through Video Prospecting
Molly McManamon, a successful Sales Development Representative from e4enable, discussed the emergence of Video Prospecting and the success that’s coming with it, how to sell to the right people at the right time, what characteristics you need to succeed in…
Alex Harris – How To Land Your Dream Role
Alex Harris, an Account Executive from ThreatConnect, joined us for Episode 3 and gave his insights into why he chose sales as a career and didn’t just “fall into it”, why it’s good to make mistakes, how to create a…
Sophie Johnson – Starting Your Sales Career in Another Country
Graduating from university and then instantly moving to another country to start your sales career sounds daunting, not for Sophie Johnson at Spendesk! Sophie joined us to talk about her journey working in Paris as an Account Executive, giving her…
Aaron Baker – 415 Cold Calls in 2 Days
We kick off the series by talking to Aaron Baker from Kleene.ai, giving his insights into Video Prospecting, the tricks of Cold Calling, building your brand on LinkedIn and progressing into a closing role.