Keir Shave – From Redundancy to Reinvention
In this episode of Changing the Perception of Sales, Kyle sits down with with Keir Shave, the Founder and CEO of Parallel Partnerships. Keir’s journey is a testament to resilience, innovation, and the power of authentic relationships in sales. On a fateful Tuesday at 10PM, with just one email, his world was turned upside down. Keir seized this moment to rethink his future and the very nature of sales. This pivotal moment became the catalyst for founding Parallel Partnerships, a company built on the belief that sales should be about more than just transactions—it should be about building genuine, lasting partnerships. He discusses the early challenges of starting a business from scratch, and how these experiences shaped his approach to sales and leadership.
Keir explains that whether you’re selling a niche product like a chicken vaccine or something as unique as a bamboo coffin, the principles of effective sales remain the same. It’s all about listening to the customer, understanding their specific needs, and offering a solution that genuinely benefits them. He also discusses the importance of building credibility and trust, especially when selling products that are unfamiliar to customers. By sharing stories from his own career, Keir illustrates how SDRs can overcome the initial hurdles of unfamiliarity or skepticism by becoming experts in their product and empathetic listeners who prioritise the customer’s needs.
This episode is a must-listen for anyone interested in sales, entrepreneurship, or personal growth. Whether you’re a seasoned sales professional, someone considering a career change, or simply curious about the power of turning challenges into opportunities, Keir’s insights provide valuable lessons on how to create a fulfilling and impactful career in sales. Join Kyle and Keir as they redefine what it means to be successful in sales and why it should be a career of choice for the next generation.
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