About us

The founding partnership

Neil Clough and Nicole Plinston founded This Is Prime because of their passion for sales. They wanted to change the industry’s perception and bring a fresh, exciting approach that would showcase how enriching a career in sales can be. Their vision was simple – to make sales a career of choice for the next generation of salespeople.

The launch of Prime

After Neil had finished as a finalist on The Apprentice and Nicole had built a successful sales training business, they decided to launch This Is Prime in 2014. We set up an office in The Boardwalk, Manchester (formerly home to many iconic gigs from bands like Oasis and The Smiths).

First hands-on session

We ran our first-ever Prime Training Day in 2014, hiring our first-ever employee, Kyle Gallagher. Starting as a Sales Talent Resourcer, he has now reached the position of Sales Director and sits on our board.

Being recognised for our success

2016 saw us become a household name in sales recruitment. We were nominated two years in a row as North West Entrepreneur of the Year for start-up companies and nominated for Best Recruitment Company of the Year at the Talk of Manchester Business Awards.

Becoming an award-winning organisation

We finally did it! We were crowned Sales Training Provider of the Year at the BESMA awards after being the runner up for two consecutive years. 

Launching The Changing the Perception of Sales Podcast Series

Spotify, YouTube, Apple Podcasts you name it we’re on it! Talking to the real people in Sales. Learning about their journey, the things they’ve learnt and the challenges they’ve faced to become top-performing salespeople.

North West Most Exciting Companies

In the June North West Business Insider issue, we were was featured in the Most Exciting Companies out of the North West! This consists of the region’s most promising, unique and exciting firms challenging the status quo.

The Awards Just Keep Coming In!

We were so happy to announce that we’ve WON the Best Online Candidate Experience at the Onrec Awards and shortlisted for Best Candidate Care at the Recruiter Awards!

It’s such an unreal feeling that the industry continues to recognise the passion we have for every graduate looking for a career in sales!

One Decade of Prime!

Year 10 brought lots to celebrate at Prime HQ. We reached our 10 year anniversary in style, as well as Kyle’s 10th year as part of team Prime.

We also became double award-winners this year! For the second year running, we took home the Onrec Best Online Candidate Experience award. We also finally won the coveted Recruiter Award for Best Candidate Care!