Robin Burr – Sales Therapy, Hypnosis & Achieving Consistency
In this episode, Kyle is joined by Robin Burr, a Sales Performance Trainer and Therapist at UGen Training and Consultancy. Robin shares his unique perspective on the often-overlooked psychological aspects of sales through the innovative approach of sales therapy. This episode promises to be insightful for anyone looking to understand the deeper mental and emotional dynamics involved in the sales profession.
Drawing from his initial experiences in sales, Robin sheds light on the highs and lows of the profession, painting a vivid picture of what it’s like to be on the front lines of sales. He emphasises how the constant struggle for consistency and the pressure to meet targets can significantly impact one’s mental health. These challenges, often dismissed or overlooked, are crucial in understanding the complete landscape of a sales career. Robin’s journey is a testament to resilience and adaptability, showcasing how he transitioned from being a salesperson to becoming a coach and trainer, and eventually an advocate for the concept of sales therapy.
Tune in as Robin delves into the power of hypnosis in sales. This approach explores how psychological techniques can aid salespeople in overcoming performance barriers. Hypnosis, as Robin explains, can be a potent tool in addressing subconscious obstacles that hinder success. By integrating these psychological strategies, sales professionals can unlock their potential and achieve greater success.
In addition to hypnosis, Robin shares valuable insights on the importance of tonality in sales. He breaks down how subtle changes in voice tone can make a significant difference in client interactions. Over time, this helps to build rapport and trust more effectively. Learning to leverage tonality can lead to more successful sales outcomes and stronger client relationships.
Don’t miss this episode if you’re keen on exploring how psychological techniques can revolutionise your approach to sales. Robin Burr’s expertise and experiences offer a fresh and profound understanding of what it takes to excel in sales beyond just the numbers and targets.
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