All About Us At Prime

Our
Vision and
Values

Since establishing This Is Prime in 2014, we have always strived to be global leaders within Sales Recruitment and Training. We aim to achieve this through providing comprehensive, personable and exceptional service to our candidates and clients.

Honest

The decisions we make, the service we provide, the people we represent, and the loyalty we show to every business is born out of honesty and transparency.

Different

We are the only agency that trains our candidates before and after they secure a role. This means our candidates already have the basic skills to hit the ground running.

Together

We find and develop the best talent through perseverance and teamwork. We’re Changing the Perception of Sales, helping salespeople achieve their potential and creating a great place to work.

where we
came from

2013

The founding partnership

Neil Clough and Nicole Plinston founded This Is Prime because of their passion for sales. They wanted to change the industry’s perception and bring a fresh, exciting approach that would showcase how enriching a career in sales can be. Their vision was simple – to make sales a career of choice for the next generation of salespeople.
2014

The launch of Prime

After Neil had finished as a finalist on The Apprentice and Nicole had built a successful sales training business, they decided to launch This Is Prime in 2014. We set up an office in The Boardwalk, Manchester (formerly home to many iconic gigs from bands like Oasis and The Smiths).
2014

First hands-on session

We ran our first-ever Prime Training Day in 2014, hiring our first-ever employee, Kyle Gallagher. Starting as a Sales Talent Resourcer, he has now reached the position of Sales Director and sits on our board.
2016

Being recognised for our success

2016 saw us become a household name in sales recruitment. We were nominated two years in a row as North West Entrepreneur of the Year for start-up companies and nominated for Best Recruitment Company of the Year at the Talk of Manchester Business Awards.
2019

Becoming an award-winning organisation

We finally did it! We were crowned Sales Training Provider of the Year at the BESMA awards after being the runner up for two consecutive years.
2021

Launching The Changing the Perception of Sales Podcast Series

Spotify, YouTube, Apply Music you name it we’re on it! Talking to the real people in Sales. Learning about their journey, the things they’ve learnt and the challenges they’ve faced to become top-performing salespeople.
2022

North West Most Exciting Companies

In the June North West Business Insider issue, we were was featured in the Most Exciting Companies out of the North West! This consists of the region’s most promising, unique and exciting firms challenging the status quo.
2023

The Awards Just Keep Coming In!

We were SO happy to announce that we’ve WON the Best Online Candidate Experience at the Onrec Awards and shortlisted for Best Candidate Care at the Recruiter Awards!

It’s such an unreal feeling that the industry continues to recognise the passion we have for every graduate looking for a career in sales!

Where we are now

01

13,000+ trained

Over 13,000 candidates trained and thousands of incredible graduates placed into their ideal sales roles, which is a testament to our 90% retention rate.

02

90% Success Rate

90% of the candidates we place into roles pass their probation period, evidencing the effectiveness of the training and preparation we provide new employees with.

03

200+ companies

It’s fantastic to look back and see the incredible companies we have worked with over the years. We are proud to have retained a number of key clients who work with us 7 years later!

04

Prime Sales Academy

Our mission isn’t complete once you have found your new hire. We aim to support you in transforming raw talent and potential into a high-performing sales professional.

meet the team

Neil Clough

Co-Founder & Managing Director

Nicole Plinston

Co-Founder & Managing Director

Kyle Gallagher

Sales Director

Chris Thompson

Associate Director

Steve Lowndes

Head of Sales Training

Victoria Wright

Office Manager

Olivia Costello

Social Media Manager

James Salamon

Sales Team Lead

Charlotte Morris

Sales Team Lead

Akiel Johnson

Sales Recruiter

Rob Nixon

Sales Recruiter

Calum Kirkby

Sales Recruiter - Mid Senior Division

Allana McCracken

Sales Resourcer - Mid Senior Division

Paige Bradbury

Sales Recruiter

Jade Burnand

Sales Recruiter

Babar Hussain

Sales Resourcer

Matthew Campbell

Sales Development Representative

John Cottrell-Smith

Sales Development Representative

Imogen Nolan

Senior Sales Resourcer

Berfin Eybek

Sales Resourcer

Tom Fenwick

Sales Resourcer

Work for us

We’re always on the lookout for the next top talent to join us at Prime!

If you’re an ambitious and driven individual with a desire to work in a fast-paced, target-driven environment and motivated by career progression and commission. Then we definitely want to hear from you!

About us

Our Vision and Values

Honest

Different

Together

where we came from

The founding partnership

The launch of Prime

First hands-on session

Being recognised for our success

Becoming an award-winning organisation

Launching The Changing the Perception of Sales Podcast Series

North West Most Exciting Companies

The Awards Just Keep Coming In!

Where we are now

13,000+ trained

90% Success Rate

200+ companies

Prime Sales Academy