Neil and Nicole came together because of their passion for sales, and their passion to change the perception that often surrounds the industry. Their vision was simple – to make sales a career of choice for the younger generation.
- Off the back of Neil being a finalist on The BBC Apprentice and Nicole having built a successful sales training business, they came together and launched Prime.
- They set up an office in the Boardwalk, Manchester (formerly home to many iconic gigs from bands like Oasis and The Smiths), home of MC2 – owned by Prime’s Chairman Mike Perls MBE.
- They ran their first ever Prime Training Day and hired their first ever employee, Kyle Gallagher aka The Chosen One. Kyle has since progressed to Sales Manager.
- Started to run their unique Training Day’s bi weekly in the graduate R2R market.