The Biggest Challenges Facing Sales Teams in 2025 & How to Solve Them

If you’re reading this blog, you are likely to be looking to expand your sales team. You might need some more SDRs to handle cold outreach or an account executive to work with your growing client base.

As sales recruitment specialists, with our finger on the pulse of the industry for over a decade, we know what goes into hiring the best sales talent. So, we’ve compiled a bit of a guide to help you navigate the recruitment process.

Define Your Ideal Candidate

Whether you plan on using an internal team or working with a recruitment partner, it’s helpful to first draft up a list of qualities that make up an ideal candidate. This could include specific skills, like strong negotiation abilities or technical expertise, or personality traits like adaptability and coachability.

This exercise creates a strong picture of the person you’re looking for. In turn, this helps you remain consistent throughout your search and remember your original criteria. But, it also makes the briefing process easier if you plan on working with an external recruitment team.

Write a Strong Job Description

Before knowing anything about your company, a potential candidate will read your job description. So, you must make sure it accurately represents the role and your company whilst being engaging enough to keep people reading.

Writing a great job description is an art – and everything from the title to the perks matters. Here at Prime we have written hundreds for our clients over the years. So, we put together a guide here on our blog with everything you need to know about writing an engaging description.

Consult the Experts

Recruitment is a lengthy and intense process, especially if you don’t have a dedicated hiring team. Internal teams may not have access to the same amount of candidates or have the time to screen them properly. So, you might find it beneficial to work with an external partner that specialises in sales.

Working with a recruitment agency that understands the sales landscape – like This is Prime – helps you access a variety of high-quality candidates. We have the expertise to screen and assess candidates effectively using our Prime Process to ensure only the most qualified make it through to your interview process.

See Their Skills in Action

Sales is unlike other professions in that the best way to screen candidates is to get them talking. But if you’re recruiting with an in-house team, this means planning and delivering assessment days on top of sourcing and speaking to candidates. So, lots of sales recruiters offer to organise them externally.

But we believe that people learn best when they aren’t consciously competing. That’s why every single Prime candidate that goes through our process receives one session of our award-winning training absolutely free.

As a Prime client, you also benefit from these weekly training days. We understand the value of seeing these skills firsthand, so we often invite our clients to sit in on the sessions. So, you see how well a candidate engages, communicates, and presents. Even better, you get first refusal on the candidates you see!

If a standout performer catches your eye, you can move quickly to secure top talent before they hit the open market. This ensures you hire not just on credentials but on proven sales ability and potential.

Onboard for Success

Any sales team is only as good as those who have trained them, and this starts with onboarding. The first few months in a sales role should be focused on two things: building their sales skills & confidence and setting expectations. A structured onboarding programme helps them integrate into your company culture, understand what is expected of them, and start their ramping up journey.

At Prime, our support extends beyond placement. Through our Prime Sales Academy and bespoke training programmes, we provide award-winning sales training to sales teams across the country to help them deliver better results, ramp-up faster and retain for longer.

Ready to Hire Your Next Sales Superstar?

At This is Prime, we specialise in finding and placing top sales talent. Whether you need a business development executive or a high-performing sales manager, we can help. To get started, fill out our client conact form.