Setting Goals in Sales for a Successful 2025
The start of a new year is the perfect time to reflect, recalibrate, and set clear goals for the year ahead. This is especially important in sales, where the majority of people are goal-driven when it comes to work and home life.
So, to help you to make the most of 2025, we’ve put together a guide to setting goals for your sales career!
Create SMART Goals
The SMART framework uses an acronym to help you remember criteria for an effective goal: Specific, Measurable, Achievable, Relevant and Time-bound. Instead of saying, “I want to close more deals,” refine the goal to: “I will close 15 new accounts generating £500,000 in revenue by Q2 2025.” This clarity provides focus and makes progress measurable.
Think About Your Targets
As a salesperson, you will have likely been set some goals by your manager. These might include closing a certain number of deals or having a certain amount of meetings. Regardless of what your targets are, it’s important you take them into account when creating your goals.
Collaborate With Your Team
Acknowledging achievements together, big or small, is key to maintaining motivation. So, take some time to share last year’s highs and lows, as well as what your aspirations are for 2025. This might also help you to refine your goals and put them into perspective.
Break Down Goals into Milestones
When you’re working towards an annual goal, you might feel lost or like you’re not making progress. For instance, if your aim is to increase annual revenue by 20%, set quarterly targets and review your progress regularly. These targets also give you chance to step back and celebrate smaller wins, keeping you motivated.
If your goal for 2025 is to get into the world of sales, or make your next career move as a sales professional, get in touch with a member of team Prime or browse our dedicated sales job board.
