Sales Recruitment, What is it and how do you become successful?

Sales recruitment, specifically the Sales Recruiters, assist businesses in searching for skilled individuals to join the sales department within their organisation. To accomplish this, recruiters tend to schedule several conversations with the company to understand precisely what they’re looking for from a candidate. They will then design job descriptions, advertise across various platforms, Screen possible suitable candidates and finally prepare them for interviews with that specific business. Of course, all of this will need to be documented and entered within the internal database to help management understand where you are situated pipeline.


  • Formulating hiring strategies suitable for client needs.
  • Designing engaging job advertisements across various platforms
  • Screening applicants via follow-up emails and phone calls.
  • Proactive sourcing for suitable candidates through digital and public events.
  • Scheduling interviews with short-listed candidates and liaising with the client
  • Supporting recruitment teams in making objective hiring decisions.
  • Maintaining employee records toward tracking hiring successes and identifying future opportunities.


  • A bachelor’s degree or over two years of suitable experience in Recruitment
  • Demonstrate confidence, ambition and goal orientation
  • Experience using applicant tracking systems (ATS) and candidate management systems (CMS).
  • Comfortable planning and executing KPIs consistently.
  • Experience creating extensive databases.
  • Excellent decision-making and organisational skills
  • Excellent written and verbal communication skills for internal and external purposes.
  • Exceptional interpersonal skills

Recruitment is like a sales job

Recruitment and Sales could be classed as similar roles because you are selling a service using engaging techniques and creating an impactful closing method to succeed within the deal. However, Recruitment involves so many different aspects of the role. This includes selling positions, developing and maintaining client business relationships, managing a hiring process, and preparing candidates for interviews. 

How to ensure success as a recruiter


Understand the ins and outs of every client you represent. You need to know exactly what type of company they are, what industry they’re in, what makes them stand out from the competition and most importantly, what kind of candidates they are looking for to succeed within their business. 


Building solid relationships with both Clients and candidates is key. Without it, you will never reach the full potential of success as a recruiter. 

Identifying critical needs

By listening intently and discovering exactly what they need, you can use this information to strategise and find precisely who they require. The more you listen, the more valuable information you can acquire to succeed.


Recruiters must be confident in their strengths and experiences to make the right choices within the recruitment process. Allowing clients and candidates to feel more engaged when speaking to you and believe you’re the right person to work with.


LinkedIn is your best friend. So get out there and start sharing content and your experiences and talk to other recruiters within your position.