Field Marketing Manager

Field Marketing Manager, UK & Ireland

Location: London, hybrid, three days in the office
Salary: £46,000–£56,000 depending on experience

The company

An established international B2B SaaS company is expanding its presence across the UK and Ireland.

Its platform helps accounting and professional services firms manage documents, emails and client information more efficiently within Microsoft 365. Following strong growth across Australia and New Zealand, the business is now investing in its UK team and customer base.

The role

This is a hands-on Field Marketing role with ownership of marketing activity across the UK and Ireland.

Working closely with the regional Sales team and the wider international Marketing function, you will plan and deliver campaigns, events and partnerships that build awareness and generate qualified pipeline.

You will join a growing UK operation, so this would suit someone comfortable working with smaller budgets and limited resources who wants the freedom to shape regional marketing rather than inherit an established programme.

Key responsibilities

• Own and manage the UK&I marketing calendar.
• Plan and deliver regional campaigns from initial idea through to execution and measurement.
• Work closely with Sales to agree target audiences, campaign objectives and follow-up activity.
• Deliver trade shows, conferences, webinars, roundtables and customer events.
• Manage event selection, sponsorships, suppliers, logistics and post-event follow-up.
• Develop campaigns for key sectors, particularly accounting and professional services.
• Build relationships with industry bodies, technology partners and other relevant organisations.
• Support partner and customer marketing activity, including joint campaigns and customer stories.
• Adapt wider international marketing activity for the UK&I market.
• Manage regional budgets and prioritise activity based on commercial value.
• Track performance across qualified leads, booked demonstrations, pipeline and return on investment.
• Share insight from customers, prospects and Sales with the wider Marketing team.

What they are looking for

• Around five years of B2B marketing experience.
• Experience within SaaS, accounting software, FinTech or a related technology market.
• Previous ownership of regional or field marketing activity.
• Strong experience delivering events and integrated campaigns.
• Evidence of working closely with Sales to generate leads and pipeline.
• Comfortable managing several campaigns, events and stakeholders simultaneously.
• Able to demonstrate genuine end-to-end ownership, including hands-on delivery.
• Experience managing and prioritising marketing budgets.
• Commercially minded and confident using data to measure performance.
• Comfortable working within a smaller, growing business where priorities can change quickly.
• Based within commuting distance of London and able to attend the office three days per week.

Why consider it?

• Take ownership of marketing across a growing UK&I region.
• Join at an early stage of the company’s UK expansion.
• Work directly with regional Sales and senior international stakeholders.
• Shape the local marketing strategy and decide where investment should be focused.
• Deliver a broader mix of campaigns, partnerships and events rather than a purely events-led role.