Looking to hire?

Are you looking for the next generation of sales talent?

We recruit and train the best graduate and trainee salespeople. Sales sits at the core of any business, so we know how critical it is to have exceptional talent.

We’re committed to Changing the Perception of Sales. We have combined our sales and training expertise to create a process that improves candidate onboarding as well as long-term retention.

Our unique approach to recruitment has allowed us to achieve a market-leading retention rate which currently sits at 90%.

Our Candidate

  • 1

    Source and Telephone Screening

    After sourcing our candidates through our various avenues, including our sponsorships and links with key universities, we then speak to selected profiles on the phone. This initial telephone screening allows us to learn more about the candidate personally and professionally, ascertaining whether they would be suitable for a career in sales.

  • 2

    Face to Face Interview

    Following a successful telephone conversation, successful candidates will progress to a face-to-face interview. In this interview, we do a deep dive into the candidate’s CV, to further understand their work experience and key motivators. If we believe that the individual is the right fit, we will progress them to our Award-Winning Training Day.

  • 3

    Prime Training Day

    The Prime Training Day is what makes our process so unique. Unlike ‘assessment days,’ the Prime Training Day is where candidates learn the skills needed to thrive in sales. If you attend a Prime Training Day, you benefit from cherry-picking who you want to interview based on the candidates’ performances throughout the training. You also get to interview the candidates first, and in a competitive market, this can be the difference in hiring the Prime talent before anyone else.

  • 4

    Preparation and Placement

    We found your talent, provided Award-Winning training, and now we make sure the standout candidates you hand-picked receive interview preparation and further skills to excel through your interview process.

  • 5


    Whatever onboarding process you choose, whether it be carrying out in-house training or utilising our Prime Sales Academy, we guarantee that we will give full support to all candidates we place to ensure their success within their new position.

Head of Sales Development, SaaS Tech

“Prime were outstanding at understanding what we were looking for in an SDR, the part that all the previous recruiters failed to do. I’d thoroughly recommend the exclusive training days if you truly want to see the value of working with Prime. Kyle and the team do a great job at hosting, engaging and coaching the SDR candidates. We’ll be using Prime for all new SDR hires!”

Head of Talent Acquisition, Finance

“It’s been an absolute pleasure working with This Is Prime. Their unique screening and training have helped us to secure several successful hires. With the help of This Is Prime, we have been able to place some of our best candidates in the business to date. The support from them has also enabled us to not only place the best candidates but also retain them.”

Head of Sales, Tech Sales

“This Is Prime has been an incredible help to our organisation. The service we received was impeccable, the trust to present top quality candidates never wavered, and their unique process of sourcing and training candidates exceeded all expectations. We will be using Prime in the future when we look to grow our business again!”

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your team

We transform performance

Are you looking for an award-winning programme for your current sales team? Then you’ve come to the right place.

As an Award-Winning Sales Training Provider and with over 60 years of combined sales experience training salespeople from startups to global organisations, we’re passionate about sales and passionate about upskilling your team.

We know what great salespeople look like, so we work with your team to enhance their skills and achieve sales growth.

Our Prime Sales Academy and Bespoke Sales Training courses focus on a blend of technical and practical skills such as prospecting, building value, and developing key accounts.

Prime Sales Academy

The Prime Sales Academy takes your new hires on a journey which starts by mastering the fundamentals of sales and communication. We ensure that their prospecting and consultative skills are developed before exploring more specialist areas such as negotiation, key account management or presenting with impact.

The Academy is designed to do more than protect your investment in new hires. It delivers a quicker and greater return. All provided by our Award-Winning Sales Training team at Prime!


We understand the typical challenges that you and your sales team are facing. This could be maintaining value in a highly competitive marketplace, accurately qualifying and forecasting sales opportunities, or maximising up and cross-selling within your existing account base. Our approach is to review the sales performance that you’re looking to achieve, establish the challenges your team are facing and create a programme that delivers the outcomes you need.

Neil Clough

Co-Founder & Managing Director

Having worked in sales environments for over 15 years, Neil’s passion and natural talent for selling has seen him progress through the ranks and achieve great success in his career. Neil quickly became a highly experienced individual within recruiting and developing sales talent, which led him to be an Apprentice Finalist in 2013.

This experience saw him achieve top salesperson status throughout, as well as breaking the record for the most high-ticket sales ever on a task! Neil is a huge fan of anything football related, but his sporting activities are not confined to just that. He is a regular gym-goer and has taken part in several endurance events, most recently the Gaelforce 64k challenge!

Learn more about Neil on LinkedIn

Contact Neil

Nicole Plinston

Co-Founder & Director

With over 20 years’ experience working in sales environments, Nicole has worked across many sectors for some of the best known global brands such as Virgin Media and Apple. She started her career selling car insurance, and quickly realised she had a natural flair for selling, and turned her skills to a career in recruitment.

During this time, Nicole’s passion for training and development grew, and she decided to study for her CIPD. Training has since been at the core of her expertise, and now she works developing the careers of salespeople and managers, both internally and externally. In her spare time, Nicole is an avid football fan, holding a season ticket at the mighty Crystal Palace! She also claims to enjoy running (but for the record, she really does hate it).

Learn more about Nicole on LinkedIn

Contact Nicole

Kyle Gallagher

Associate Director

Kyle joined This Is Prime as a graduate of Business and Marketing. He was the first-ever employee back in 2014, and has progressed to become an integral part of the team. He is now an Associate Director at This Is Prime and manages the team in Manchester. Kyle is also focussed on managing our key client and candidate relationships. Unfortunately, he is the only Gallagher brother that has no musical talent, but his wit in the office makes up for it!

Learn more about Kyle on LinkedIn

Contact Kyle

Steve Lowndes

Head of Sales Training

Since joining, Steve has set up and run our successful Prime Sales Academy, enabling organisations and their sales team to deliver better results, ramp up faster, and improve their retention. Whenever he gets the chance, Steve is straight on the bike and off into the hills. In his spare time, he likes to write. He has almost finished writing his book, “Selling in the New World: The Rise of the Transformational Seller.” We can’t wait to read it!

Learn more about Steve on LinkedIn

Contact Steve

Victoria Wright

Office Manager

Victoria joined Prime as our Office Manager and tasked to continue making Prime a fantastic place to work! She loves travelling and has been all over the world, impromptu weekends away and socialising with friends and family across the UK. Victoria’s number one goal is to buy a property abroad.

Contact Victoria

Chris Thompson

Head of Manchester

After completing his Marketing Management degree at Manchester Metropolitan, Chris joined us in 2018. Within that time Chris has been promoted to Sales Manager, managing key clients and candidate relationships simultaneously. Chris is a huge fan of his hometown football team, Middlesbrough FC and doesn’t stop talking about it! He’s also the office comedian, keeping us all entertained (even virtually over Zoom).

Learn more about Chris on LinkedIn

Contact Chris

Lizzie Formisano

Sales Manager

Graduating with a First Class Honours in History from The University of Birmingham, Lizzie has an extensive background in recruitment and works placing top graduate talent into the best sales and recruitment opportunities across London. Lizzie joined us in 2020, and within 6 months she was promoted to Senior Sales Resourcer! Lizzie used to channel her inner Jimi Hendrix in a rock group, but has since swapped the 6 strings for a pair of CDJ’s and a drum & bass mix.

Learn more about Lizzie on LinkedIn

Contact Lizzie

James Salamon

Senior Sales Recruiter

James, aka “Salzy”, is a testament to our training and progression here at This Is Prime. Following on from his placement year with us, James has continued to stay on after graduation and is already carving out an excellent career. When he isn’t working, James pulls up the laces and is straight onto the football pitch, having played for the Manchester Met football team in the past.

Learn more about James on LinkedIn

Contact James

Charlotte Morris

Sales Recruiter

Charlotte is tasked with searching high and low to find the top graduate talent and place them into the best sales and recruitment opportunities across Manchester. She describes herself as an absolute chatterbox, and we couldn’t agree more! Since joining us in our Manchester office, she has not stopped talking about bottomless brunches, and is an avid fan of prosecco.

Learn more about Charlotte on LinkedIn

Contact Charlotte

Adele Patel

Sales Recruiter

Adele joined us with excellent experience under her belt in retail, marketing and communications, which has set her in good stead here at This Is Prime. She plans to progress with us as well as having aspirations to travel the world. She loves cooking and reading, and her favourite book is Outliers by Michael Gladwell. In the future, she’d love to live in France and be fluent in French!

Learn more about Adele on LinkedIn

Contact Adele

Mica Burke

Sales Recruiter

Graduating from Nottingham Trent University in English and Philosophy, Mica enjoys playing the guitar, steel drums and binge-watching a good Netflix series! She is always up for socialising and having a few tequilas with her friends. Mica aims to hit every continent in the next five years and be on the property ladder within the next three years.

Learn more about Mica on LinkedIn

Contact Mica

Liam Curry

Senior Sales Resourcer

Graduating with a First Class Honours in Accounting and Finance from Newcastle University, Liam heads back to his hometown of Manchester and looks to make a fantastic career within recruitment! He is a massive fan of anything football, playing from 5 years old and reaching regional team within his teens. Liam has an incredible goal to run a sub 1:40:00 time within a half or full marathon next year!

Learn more about Liam on LinkedIn

Contact Liam

Akiel Johnson

Senior Sales Resourcer

Akiel is currently on Placement at Prime from Manchester Metropolitan University, studying Marketing Management. He has been a fantastic member of the team and always looking to learn! Akiel enjoys anything competitive and is currently part of the 1st team Football team at the University. His goal is to be so successful within his career he can afford a Lamborghini Urus!

Learn more about Akiel on LinkedIn

Contact Akiel

Jasmine Heslop

Sales Resourcer

Jasmine graduated from the University of Leeds in Midwifery but decided that a career in Recruitment was the way to go! During her time at University, Jasmine was part of the Netball and Cheerleading team! She also set up Bottomless Brunch events across Leeds and looking to start doing it again in Manchester on the weekends. Jasmine’s ultimate goal is to be on the property ladder in Ibiza!

Contact Jasmine

Sam McDonald

Sales Resourcer

Sam graduated from Liverpool John Moores with a BEng in Civil Engineering and decided Manchester was the next stop after university! He enjoys wearing my Birkenstocks with Socks, gardening, and spending time with his friends getting sushi, Ramen, Pho, or Korean BBQ. Sam’s number one goal is to be on the property ladder within the next 18 months and attend every Formula 1 event before hitting 30.

Contact Sam

Becky Maddox

Sales Resourcer

Becky joined Prime after graduating with a 2:1 in Criminology from the University of Liverpool. If anyone is going to win a dance competition at Prime, we definitely know who’s going to win! Becky has been dancing for years and specifically in heels and street dance! She loves watching a crime docuseries when she gets home, and her current goal is to afford a new car. “Eric” (Becky’s current car) has seen better days.

Contact Becky

Ollie Dunt

Sales Resourcer

Graduating from Nottingham Trent University in Graphic Design, Ollie is a regular gym-goer with a keen interest in powerlifting and is also a big fan of Chelsea FC. Whenever he has any spare time he is listening to 80s music, so don’t start a conversation with him about The Smiths as it will never end. Ollie aims to be very successful inside Prime, with the goal of earning 6-figures in 5 years’ time.

Contact Ollie

Imogen Nolan

Sales Resourcer

Imogen is currently on an Industrial Placement from Manchester Metropolitan University, where she studies International Business Management. She loves music, travelling and fashion! Imogen’s current goal is to graduate from university with a first-class degree.

Contact Imogen

Nathan Winter

Sales Resourcer

Nathan studied at the University Campus of Football Business at the Manchester City Football Club! He studied Football Business and Marketing at University because he wanted to combine his love of sport and develop his business skills. Nathan was the captain of his local Rugby League team before University. He is a big supporter of the Leeds Rhinos Rugby Team and Leeds Football Team! His goal is to succeed within Recruitment and afford a fantastic house based in Alderley Edge.

Contact Nathan

David Lennon

Digital Marketing Executive

Graduating from the University of Central Lancashire with a 1st class degree in Marketing Management, David works to create impactful content that will help Prime connect with new and existing candidates and clients, as well as helping us grow our brand into new markets. He is a massive fan of anything sporty, playing rugby, handball, cricket, and dodgeball to name just a few. He is currently training to return to American Football as a Wide Receiver.

Learn more about David on LinkedIn

Contact David

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