About us

To be globally acclaimed within Sales Recruitment and Training, putting our values and integrity at the forefront of what we do.

Our
Vision and
Values

Since establishing This Is Prime in 2014, we have always strived to be global leaders within Sales Recruitment and Training. Our aspirations are to continue to fulfil this vision by providing an exceptional, personable service to our candidates and clients.

Honest

The decisions we make, the service we provide, the people we represent, and the loyalty we show to every business is born out of honesty and transparency.

Different

We are the only agency that trains our candidates before and after they secure a role. This means our candidates already have the basic skills to hit the ground running.

Together

We find and develop the best talent through perseverance and teamwork. We’re Changing the Perception of Sales, helping salespeople achieve their potential and creating a great place to work.

where we
came from

  • 2013

    The founding partnership

    Neil Clough and Nicole Plinston founded This Is Prime because of their passion for sales. They wanted to change the industry’s perception and bring a fresh, exciting approach that would showcase how enriching a career in sales can be. Their vision was simple – to make sales a career of choice for the next generation of salespeople.

  • 2014

    The launch of Prime

    After Neil had finished as a finalist on The Apprentice and Nicole had built a successful sales training business, they decided to launch This Is Prime in 2014. They set up an office in The Boardwalk, Manchester (formerly home to many iconic gigs from bands like Oasis and The Smiths), home of MC2 – owned by Prime’s Chairman Mike Perls MBE.

  • 2014

    First hands-on session

    They ran their first-ever Prime Training Day in 2014, hiring their first-ever employee, Kyle Gallagher. Starting as a Sales Talent Resourcer, he has now reached the position of Associate Director and sits on the board.

  • 2016

    Being recognised for our success

    2016 saw Prime becoming a household name within sales recruitment. We were nominated two years in a row as North West Entrepreneur of the Year for start-up companies and nominated for Best Recruitment Company of the Year at the Talk of Manchester Business Awards.

  • 2019

    Becoming an award-winning organisation

    We finally did it! We were crowned Sales Training Provider of the Year at the BESMA awards after being the runner up for two consecutive years. 

meet the team

Neil Clough

Co-Founder & Managing Director
Neil@thisisprime.co.uk

Nicole Plinston

Co-Founder & Director
Nicole@thisisprime.co.uk

Kyle Gallagher

Associate Director
Kyle@thisisprime.co.uk

Chris Thompson

Sales Manager
Chris@thisisprime.co.uk

Christina Brooke

Mid-Senior Sales Manager
Christina@thisisprime.co.uk

Steve Lowndes

Head of Sales Training
Steve@thisisprime.co.uk

Lizzie Formisano

Sales Recruiter
Lizzie@thisisprime.co.uk

James Salamon

Sales Recruiter
James@thisisprime.co.uk

Charlotte Morris

Senior Sales Resourcer
Charlotte@thisisprime.co.uk

Adele Patel

Senior Sales Resourcer
Adele@thisisprime.co.uk

Toby Davies

Sales Resourcer
Toby@thisisprime.co.uk

Akiel Johnson

Sales Resourcer
Akiel@thisisprime.co.uk

Liam Curry

Sales Resourcer
Liam@thisisprime.co.uk

Mica Burke

Sales Resourcer
Mica@thisisprime.co.uk

Holly Wilson

Sales Resourcer
Holly@thisisprime.co.uk

David Lennon

Digital Marketing Executive
David@thisisprime.co.uk

Work for us

We’re always on the lookout for the next top talent to join us at Prime!

If you’re an ambitious and driven individual with a desire to work in a fast-paced, target-driven environment and motivated by career progression and commission. Then we definitely want to hear from you!

Neil Clough

Co-Founder & Managing Director

Having worked in sales environments for over 15 years, Neil’s passion and natural talent for selling has seen him progress through the ranks and achieve great success in his career. Neil quickly became a highly experienced individual within recruiting and developing sales talent, which led him to be an Apprentice Finalist in 2013.

This experience saw him achieve top salesperson status throughout, as well as breaking the record for the most high-ticket sales ever on a task! Neil is a huge fan of anything football related, but his sporting activities are not confined to just that. He is a regular gym-goer and has taken part in several endurance events, most recently the Gaelforce 64k challenge!

Learn more about Neil on LinkedIn

Contact Neil
Neil@thisisprime.co.uk

Nicole Plinston

Co-Founder & Director

With over 20 years’ experience working in sales environments, Nicole has worked across many sectors for some of the best known global brands such as Virgin Media and Apple. She started her career selling car insurance, and quickly realised she had a natural flair for selling, and turned her skills to a career in recruitment.

During this time, Nicole’s passion for training and development grew, and she decided to study for her CIPD. Training has since been at the core of her expertise, and now she works developing the careers of salespeople and managers, both internally and externally. In her spare time, Nicole is an avid football fan, holding a season ticket at the mighty Crystal Palace! She also claims to enjoy running (but for the record, she really does hate it).

Learn more about Nicole on LinkedIn

Contact Nicole
Nicole@thisisprime.co.uk

Kyle Gallagher

Associate Director

Kyle joined This Is Prime as a graduate of Business and Marketing. He was the first-ever employee back in 2014, and has progressed to become an integral part of the team. He is now an Associate Director at This Is Prime and manages the team in Manchester. Kyle is also focussed on managing our key client and candidate relationships. Unfortunately, he is the only Gallagher brother that has no musical talent, but his wit in the office makes up for it!

Learn more about Kyle on LinkedIn

Contact Kyle
Kyle@thisisprime.co.uk

Chris Thompson

Sales Manager

After completing his Marketing Management degree at Manchester Metropolitan, Chris joined us in 2018. Within that time Chris has been promoted to Sales Manager, managing key clients and candidate relationships simultaneously. Chris is a huge fan of his hometown football team, Middlesbrough FC and doesn’t stop talking about it! He’s also the office comedian, keeping us all entertained (even virtually over Zoom).

Learn more about Chris on LinkedIn

Contact Chris
Chris@thisisprime.co.uk

Christina Brooke

Mid-Senior Sales Manager

Graduating with a 2:1 in Journalism from Salford University, Christina made her way to Prime in 2016, and has already been promoted twice since joining! Now a Principal Sales Recruiter in our Manchester office, her focus is on bringing fresh talent into the business. As well as recruiting candidates and managing client and candidate relationships, she also looks after our key accounts on our sales desk. Christina’s favourite song of all time is Bigmouth Strikes Again by The Smiths (cracking choice).

Learn more about Christina on LinkedIn

Contact Christina
Christina@thisisprime.co.uk

Steve Lowndes

Head of Sales Training

Since joining, Steve has set up and run our successful Prime Sales Academy, enabling organisations and their sales team to deliver better results, ramp up faster, and improve their retention. Whenever he gets the chance, Steve is straight on the bike and off into the hills. In his spare time, he likes to write. He has almost finished writing his book, “Selling in the New World: The Rise of the Transformational Seller.” We can’t wait to read it!

Learn more about Steve on LinkedIn

Contact Steve
Steve@thisisprime.co.uk

Lizzie Formisano

Sales Recruiter

Graduating with a First Class Honours in History from The University of Birmingham, Lizzie has an extensive background in recruitment and works placing top graduate talent into the best sales and recruitment opportunities across London. Lizzie joined us in 2020, and within 6 months she was promoted to Senior Sales Resourcer! Lizzie used to channel her inner Jimi Hendrix in a rock group, but has since swapped the 6 strings for a pair of CDJ’s and a drum & bass mix.

Learn more about Lizzie on LinkedIn

Contact Lizzie
Lizzie@thisisprime.co.uk

James Salamon

Sales Recruiter

James, aka “Salzy”, is a testament to our training and progression here at This Is Prime. Following on from his placement year with us, James has continued to stay on after graduation and is already carving out an excellent career. When he isn’t working, James pulls up the laces and is straight onto the football pitch, having played for the Manchester Met football team in the past.

Learn more about James on LinkedIn

Contact James
James@thisisprime.co.uk

Charlotte Morris

Senior Sales Resourcer

Charlotte is tasked with searching high and low to find the top graduate talent and place them into the best sales and recruitment opportunities across Manchester. She describes herself as an absolute chatterbox, and we couldn’t agree more! Since joining us in our Manchester office, she has not stopped talking about bottomless brunches, and is an avid fan of prosecco.

Learn more about Charlotte on LinkedIn

Contact Charlotte
Charlotte@thisisprime.co.uk

Adele Patel

Senior Sales Resourcer

Adele joined us with excellent experience under her belt in retail, marketing and communications, which has set her in good stead here at This Is Prime. She plans to progress with us as well as having aspirations to travel the world. She loves cooking and reading, and her favourite book is Outliers by Michael Gladwell. In the future, she’d love to live in France and be fluent in French!

Learn more about Adele on LinkedIn

Contact Adele
Adele@thisisprime.co.uk

Toby Davies

Sales Resourcer

Graduating with First Class Honours in LLB Law from the University of Nottingham, Toby headed for the big city of London with one goal in mind. To be THE top performer within Prime enabling him to afford a Mercedes-Benz! From an early age, Toby has been a goalkeeper for several clubs and continued to play at University. He is a massive fan of Arsenal FC and hopes to see them lift the Premier League trophy very soon!

Learn more about Toby on LinkedIn

Contact Toby
Toby@thisisprime.co.uk

Akiel Johnson

Sales Resourcer

Akiel is currently on Placement at Prime from Manchester Metropolitan University, studying Marketing Management. He has been a fantastic member of the team and always looking to learn! Akiel enjoys anything competitive and is currently part of the 1st team Football team at the University. His goal is to be so successful within his career he can afford a Lamborghini Urus!

Learn more about Akiel on LinkedIn

Contact Akiel
Akiel@thisisprime.co.uk

Liam Curry

Sales Resourcer

Graduating with a First Class Honours in Accounting and Finance from Newcastle University, Liam heads back to his hometown of Manchester and looks to make a fantastic career within recruitment! He is a massive fan of anything football, playing from 5 years old and reaching regional team within his teens. Liam has an incredible goal to run a sub 1:40:00 time within a half or full marathon next year!

Learn more about Liam on LinkedIn

Contact Liam
Liam@thisisprime.co.uk

Mica Burke

Sales Resourcer

Graduating from Nottingham Trent University in English and Philosophy, Mica enjoys playing the guitar, steel drums and binge-watching a good Netflix series! She is always up for socialising and having a few tequilas with her friends. Mica aims to hit every continent in the next five years and be on the property ladder within the next three years.

Learn more about Mica on LinkedIn

Contact Mica
Mica@thisisprime.co.uk

Holly Wilson

Sales Resourcer

Holly graduated from The Manchester Metropolitan University with a first-class in Event Management, and during her time at university, she competed with The Electric Cheerleading team and represented Wales within Gymnastics. She enjoys listening to music and seeing her favourite artists at events such as Parklife and The Warehouse Project. Holly has worked in numerous event type roles throughout her career but realised that she could turn the skills she has developed within those roles into being a force to be reckoned within recruitment.

Learn more about Holly on LinkedIn

Contact Holly
Holly@thisisprime.co.uk

David Lennon

Digital Marketing Executive

Graduating from the University of Central Lancashire with a 1st class degree in Marketing Management, David works to create impactful content that will help Prime connect with new and existing candidates and clients, as well as helping us grow our brand into new markets. He is a massive fan of anything sporty, playing rugby, handball, cricket, and dodgeball to name just a few. He is currently training to return to American Football as a Wide Receiver.

Learn more about David on LinkedIn

Contact David
David@thisisprime.co.uk

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